I'm a proud graduate of Rhode Island School of Design. After starting out in San Francisco ad agencies, I focused on my career as a Marketing Designer in the SF tech industry before transitioning into the world of UX design.

In my journey as a marketing designer, I often found myself prioritizing designs that drive conversion over purely aesthetic ones. This experience taught me the importance of balancing beauty with functionality. As I moved into UX design, I've honed my ability to blend an eye for aesthetics with a deep understanding of user experience, striving to craft experiences that are both visually appealing and highly effective.

My creative approach, regardless of the medium, is to find the perfect balance between beautifully designed and highly usable.

I prioritize understanding user needs and behaviors to create experiences that resonate with them. This is deeply rooted in my marketing design background, where understanding the target audience is key to delivering value.

My Design Philosophies

Understand the User
Prioritize understanding user needs and behaviors to create experiences that resonate with them.

Optimization is Key
Focus on optimizing user flows and interfaces to drive desired actions, whether it's making a purchase, signing up for a service, or completing a task. I believe in design being a big part of converting leads into customers and really impacting the bottom line.

Maintain Visual Consistency
Maintaining consistency across all touchpoints will reinforce the brand identity. A strong brand presence not only attracts users but also fosters trust and loyalty, which are essential in both marketing and user experience design.

Always Be Iterating
Embrace an iterative design process that involves continuous feedback and refinement based on user testing and market feedback. This agile approach allows quick experimentation and and adaption to evolving user needs and market dynamics.